Broadway Method Academy asked us to reimagine their brand, so we developed three distinct concepts based on their creative practices.
Concept 1 was about the pieces coming together- the acting method as a masterpiece of building blocks, shapes, techniques, forms- all creating something larger than itself.
Concept 2 took the concept of abstract shapes and forms as representations of the method acting process and brought it into the world of traditional theater with a brand mark reminiscent of the old roman theater masks.
Typography became textural. Forms and shapes became decorative, and a teal and burgundy palette became dominant in duotone photography.
