I lead ideas that connect strategy with imagination—transforming complex challenges into stories that move people and brands forward. Whether I'm developing an integrated campaign for Microsoft or crafting brand systems that work across every touchpoint, I'm driven by one question: How do we make this meaningful?

Strategic Vision with a Human Touch
I've built my career on uncovering the deeper truths behind brands and translating them into bold creative that actually works. From launching campaigns to building cohesive brand systems across digital, print, OOH, and beyond—I balance big-picture thinking with hands-on execution, always keeping the human experience at the center.

Leadership That Lifts
I lead by listening first, then inspiring. I create psychologically safe spaces where teams can take risks, push ideas further, and do their best work. As both a Creative Director and Adjunct Professor, I'm passionate about mentoring the next generation—helping designers, art directors, and writers elevate their craft while keeping collaboration at the core.

The Bridge Builder
I strike a rare balance: I understand client needs with clarity and empathy, while also advocating fiercely for creative excellence. I build bridges between strategy and imagination, between professional polish and personal whimsy, between what needs to happen and what could happen if we're brave enough.

Beyond the Boardroom
When I'm not leading campaigns, you'll find me creating surreal botanical illustrations, working with ceramics at my studio @ataviststudio, or getting lost in nature. These personal creative practices aren't separate from my professional work—they inform it. They remind me to stay curious, to see the world with wonder, and to bring a bit of magic into everything I make.

My illustrations have found their way into stamps and posters, screen prints and packaging, and my design work has helped brands like Microsoft, Pepsi, Diageo and countless others connect with their audiences in more meaningful ways.

What Drives Me
I believe creativity should move people—emotionally, strategically, and forward. I believe in making work that's as elegant as it is effective, as bold as it is grounded. And I believe the most powerful creative comes from teams who feel safe, supported, and inspired to do their best work.

If you're looking for someone who can lead with both vision and empathy, who understands that strategy and imagination aren't opposites but partners, and who genuinely loves this work—let's talk.

Currently: Creative Director | Adjunct Professor | Illustrator
Based in: Dallas, Texas