Bringing it to life

Cisco.com could incorporate subtle graphic elements into its new website design to strengthen brand recognition while effectively realigning its messaging towards Technical Decision Makers (TDMs) and Business Decision Makers (BDMs).

These refined visual cues—such as iconography, minimalist data visuals, and branded accents—can create a cohesive, polished experience that reinforces Cisco’s identity without overwhelming the user. This thoughtful design approach not only enhances navigation and content discovery but also communicates professionalism and innovation to high-level decision-makers.

By integrating these subtle yet impactful graphic elements, Cisco can effectively elevate its digital presence, resonate with its new target audiences, and clearly differentiate its brand in the competitive technology landscape.